Jacob A. Long

Jacob A. Long

Assistant Professor of Mass Communications

University of South Carolina

I am an Assistant Professor at the University of South Carolina’s School of Journalism and Mass Communications.

My research interests are broadly in the area of political communication, with special interests in social identity, social environments, and the maintenance thereof. I also spend a good deal of my time thinking about the research designs and analytic methods we can use to learn more about these things.


  • Political communication
  • Social identity
  • Data science
  • Longitudinal data
  • Social networks