Improving the generalizability of inferences in quantitative communication research


This paper discusses the quality of quantitative communication research in light of the so-called ‘replication crisis’ that has affected neighboring disciplines. I discuss some of the problems these fields have faced and suggest implementing some of their solutions in communication research. I then argue for greater consideration of generalizability and propose a theoretical framework for assessing the quality of studies suited to a variable field like communication.

Aug 10, 2019
102nd Annual Conference of the Association for Education in Mass Communication and Journalism
Toronto, ON
Jacob A. Long
Jacob A. Long
Assistant Professor of Mass Communications