Developing and assessing brief questionnaire measurements of political media and discussion
Abstract
Measuring communication is among the most difficult and consequential issues in the discipline. Even the most promising methods tend to have serious drawbacks in terms of feasibility, accuracy, or scope. This study develops two brief questionnaire measures to assess the frequency and partisan orientation of political media exposure and discussion. Addressing the challenge of accurate self-reporting in survey research, especially under time constraints, cognitive interviews were conducted to refine the measures. Initial quantitative validity evidence suggests moderate correlations with related constructs, indicating the measures’ potential utility in capturing meaningful variation in political communication behaviors.
Type
Publication
Communication Research Reports
